How to use Restaurant Customer Online Ordering Trends and Habits in order to Maximize Profits
Listen to what is ACTUALLY happening on a daily basis within the restaurant industry, listen to your customers’ preferences, while being available for easy simple ordering virtually anywhere, with an Omni-Channel online ordering arsenal all as a DIRECT sales channel.
Let us jump right into it! First off, just read the news to see a new lawsuit with third party delivery popping up more and more frequently. It is time to forget about third party delivery not just because of lawsuits, but because it is detrimental to your business with margin killing commissions! See the below industry trends regarding third party delivery from the renowned NPD Group and Restaurant Industry Expert David Portalatin:
Now, let’s review what a Direct Online Ordering approach can conversely do for the betterment of your restaurants. Below we see the same NPD Group report shedding some light on what Direct Ordering options can do for your restaurants:
In addition to abandoning a third party marketplace and shifting to a direct online ordering approach, it is also important to stay connected with your customers preferences and needs. Not to mention, what is enjoyable for them when ordering and what is most simple and convenient to promote repeat ordering, all directly, with 0% commission (Companies like Say2eat accomplish this exact approach to help restaurants keep their margins).
Companies such as Say2eat offer an Omni-Channel, Direct, online ordering arsenal along with a commission free delivery service. This is in order to not only save commissions for restaurants, but to excite customers with simple and enjoyable ordering options that speak to their needs and what they truly want when ordering online. Below are some critically important customer trends that can not be ignored by restaurants:
1. Use your Website, Google Page, and Social Media accounts to grow DIRECT online sales like never before with no commission!
2. Menu Quality over Quantity! Nobody cares about your super long menu, shorten and simplify it in order to profit more. Put your most popular items at the top, and make them look good!
3. Never, and I mean, NEVER, offer online ordering without high quality photos!
4. Design and simplicity matter! Keep it simple to order from you, with simple, easy on the eye design.
Listening to the trends of the industry and what your customers prefer can help your restaurants thrive for years to come. Say2eat exists for this exact reason, to save restaurant margins with 0% commission on delivery orders, and to provide ordering where your customers actually are, with high quality design and photos. Be ready to take their order if they google you, come to your website, or check you out in Facebook or Instagram today!
All of this is about giving your customers simple options to order, shortening the marketing funnel to the transaction, and taking back control of online sales and eliminating commissions that hurt restaurants.
The folks at Say2eat wake up in the morning to accomplish all of this in one fell swoop. In an industry that is already challenging, restaurants do not need to submit to margin killing commissions anymore just to offer delivery. There is a better way, there is a more profitable way, and there is a more direct way where the restaurant has full control, and rightfully so.
Let’s talk about affordable, commission-free delivery for restaurant businesses, and easy, fast, convenient ordering for your customers without all the nonsense. Book a time to speak with Say2eat today!:
To learn more, book a demo, or get started, visit say2eat.com or call 470-Say2eat!