How to Maximize Direct Online Ordering for your Restaurants using the Power of Google
In order to maximize direct orders and profitability using Google, simply follow the steps below!
Now more than ever before, people are searching for restaurants in google when placing an order online for pickup or delivery. This makes it extremely important to be there for them to place a simple order, while promoting your restaurant brand and logo in the spotlight as a powerful direct sales channel that provides convenience to your customer base.
Companies such as Say2eat have solved this already for restaurants. Say2eat provides restaurants with direct ordering originating from google, social media, website and more, while delivering the orders commission-free! In short, putting the restaurant in the spotlight with multiple direct ordering channels, while helping restaurants save at least 50% on what they pay today for delivery with Say2eat's commission-free delivery dispatch.
But for now let's get back to emphasizing just how important and valuable Google is and will continue to be for your restaurants. Countless recent studies have shown that Google currently holds 92% of the total search engine market share, with Google searches for location-based businesses such as restaurants up by 100%! Additionally, over 86% of people who searched for a business were also utilizing Google Maps.
As a result of these impressive numbers and impact of the power of Google, several strategies that already have proven success for restaurants are being used more and more. These strategies are low cost, provide immediate ROI, and can be implemented today with minimal effort and the right partner. Below are the 3 most important things to consider when utilizing Google for your restaurants, straight from the brilliant minds at renowned marketing firm, Birdeye:
Be found on Google with listings-driven SEO:
The first step of a restaurant’s comprehensive Google strategy is to optimize its Google My Business (GMB) listing. The establishment needs to claim and create its listing if it hasn't done so already. Details are important for search engine optimization (SEO), so make sure information is accurate, helpful to the consumer and kept up to date. Restaurants can establish valuable authenticity and trust with potential diners and guests through these listings. Listings-driven SEO is paramount because it determines how potential diners will find and interact with an establishment online.
Be chosen with Google reviews: Since 87% of consumers read online reviews for local businesses in 2020 and 67% of customer reviews are now posted on Google, restaurants today must have a solution equipped for Google reviews. A true Experience Marketing platform will ensure fresh reviews of the establishment, automatic responses to reviews, the display of reviews in Google’s Knowledge Panel, a showcasing of review highlights and star ratings, and crosspostings across social media and other relevant websites. Google reviews are an essential part of a comprehensive strategy because they help potential diners pick restaurants and help establishments rank higher in search engines.
Be the best with Google messaging: Since 75% of consumers prefer to engage with brands through private messages, restaurants need a strategy that covers Google messaging. After all, today’s consumers are empowered and they want what they want, when they want it. This means establishments need to be able to respond to any and all messages, at any time. Restaurants should look for a solution that offers Google messaging from a unified inbox, so they get alerted to messages when they arrive and they can engage with potential diners at the moment they’re interested.
(All sources for points 1, 2 and 3 provided by Birdeye Marketing)
Utilizing Google properly as outlined above, while delivering orders originating from Google with 0% commission per order, can be achieved with the help of companies such as Say2eat. Additionally, Say2eat also provides Facebook Messenger Ordering, Instagram Growth Tools, and unmatched Website Ordering with one page checkout and large high quality photos that makes customers' mouths water.
Meet your customers where they naturally are in order to maximize orders with a better website ordering experience and social media ordering, maximize marketing ROI as a result as well, and bring down the cost of your delivery orders by at least 50% with a commission-free delivery service. Control the narrative, the experience, and margins as a restaurant business. Having that kind of control and offering, while utilizing Say2eat’s commission-free delivery service is a recipe for long term success and profitability for any restaurant looking to save thousands on commissions month after month. Let’s talk about affordable, commission-free delivery for restaurant businesses, and easy, fast, convenient ordering for your customers without all the nonsense. Book a time to speak with Say2eat today!: To learn more, book a demo, or get started, visit say2eat.com or call 470-Say2eat!