How to Implement a Strong Off-Premise Strategy for your Restaurant
Look at where your customers naturally spend 90% of their time on their mobile device. Social Media and Messaging channels such as Facebook Messenger and Instagram. Offer easy ordering directly within these channels, with the help of companies such as Say2eat, who also help with delivering each and every order, commission-free!
Simply offering online ordering for delivery or takeout is no longer enough. You must put some thought and strategy behind how you offer online ordering or be rendered obsolete. Is doing “ok” sufficient, when you could be winning and thriving with your off-premise strategy while positioning your restaurant brand favorably for years to come?
Restaurant brands and their top leaders need to be asking themselves several questions if they do want to win with off-premise. Is your online ordering truly convenient? Does it have any discouraging barriers such as downloading and registration leading to lower conversion on each and every order? Is your online ordering truly embedded within the natural behaviors and day-to-day lives of your digital diners? Is your delivery provider charging insane 30% commissions that hurt your business?
According to Bruce Reinstein, a partner at Kinetic 12, a Chicago based restaurant consulting firm, “The masses want home delivery, not just a few people who want convenience.” This means that if you want to survive well into the foreseeable future as a restaurant brand, you must make ordering from you as simple, frictionless and convenient as possible, while offering direct ordering that customers enjoy, and finally, delivering each order commission free.
Companies like Say2eat have democratized this concept and strategy for restaurants, including a sophisticated delivery network that is active in over 4,000 cities. This, at a budget friendly cost that is accompanied by marginal risk and maximum upside. The upside is an increase in online sales of at least 15%, while extending online ordering naturally into the day-to-day lives and natural behaviors of digital diners via messaging and social media channels such as Facebook Messenger and Instagram. Again, Say2eat also delivers each order commission-free!
There are over 111M people in the US alone that use Facebook Messenger to speak with their friends and family, and that number is increasing every month.
Say2eat exists to increase sales and conversion on each and every order, with online ordering via those same channels. There is no downloading and no registration required, leading to even higher conversion due to the lack of these discouraging barriers coupled with a guest ordering experience that is truly native and user-friendly.
Reinstein adds that Millennials are seeking “convenience, simplicity, ease of payment, and getting the product they ordered served accurately and hot.” He also says that people who order by mobile tend to order more food per order with a higher check size, at least 10 percent more actually.
With an upselling feature built into Facebook Messenger online ordering, Say2eat significantly increases the average check size of each and every order. The customer can not complete the order without at least being asked if they would like to add a beverage or other add-on to the their cart, which they can of course decline and proceed to checkout if they choose.
The restaurant also gets to own all customer data that is captured by Say2eat. The service also automates the re-targeting of each and every user on a personalized and thoughtful 1-on-1 level. This promotes loyalty, retention and repeat orders while restaurants get to show their customers that they value them on an individual level.
Innovation and technology as direct sales channels are quickly becoming a restaurant’s best friend. The main reasons are due to offering convenience, capturing and owning customer data and relationships, automating loyalty and repeat ordering, upselling, POS integration and much more.
These all-encompassing forward thinking platforms are proving to be major game changers for a restaurant’s overall business, margins and operations. Not to mention that in Say2eat’s case, it is providing that all-encompassing option when customers order pickup or delivery online, while each delivery ordered is handled by Say2eat’s commission-free delivery service.
Let’s talk about affordable, commission-free delivery for restaurant businesses, and easy, fast, convenient ordering for your customers without all the nonsense. Book a time to speak with Say2eat today!:
To learn more, book a demo, or get started, visit say2eat.com or call 470-Say2eat!