How to Help your Restaurants avoid the Mass Extinction Event of The Restaurant Apocalypse
While it is perfectly fine to use third party delivery to get your restaurants' name out there as a start, make sure you consider the long term ramifications of relying on these billion dollar "logistics" corporations just to offer delivery.
Longevity of your restaurant business and industry as a whole is the key here. Do third party delivery companies help or hurt the longevity of a restaurant?
"I remain legitimately fearful that the third-party delivery (3PD) trajectory could eradicate restaurants as we know them — a concern only amplified by the acceleration of digital purchasing amid COVID-19."
-Zach Goldstein, CEO and Founder of Thanx, Nation’s Restaurant News 2020 Power List
A marketplace that is more competitive and balanced is what is desperately needed. In this much healthier business scenario, restaurants will be the rightful owners of their customer data and relationships. This is what will really help restaurants not only cut back on margin killing commissions, but be able to effectively grow the relationships with their customers. Now more than ever before, restaurants will be able to promote customers ordering direct, supporting their local restaurant businesses, really own the data and relationship with customers, all without paying any commissions per delivery order.
There are companies out there such as Say2eat for example, who exist in order to reverse what third party delivery does. Giving restaurants full control and the ability to offer direct ordering via website, google and social media, while delivering orders with a commission-free delivery service.
This recipe allows for long term sustainability for restaurants. It gives customers what they want, where they want it, while saving restaurants at least 50% on what they pay today for delivery. Furthermore, restaurants can use this approach to build out their customer relationships as they see fit, with the direct promotions and discounts that customers love, making them come back to order direct from the restaurant time and time again!
These are the difference makers that will help restaurants survive the coming apocalypse due to the high cost of delivery with third parties. These are the crucial difference makers in increasing the lifetime value of a customer, while this customer is truly facing the restaurant, not a billion dollar corporation such as Doordash. The effect that a trusted and respected restaurant can have within a community is endless, but at the very least, start by making the restaurant be there for the community. But while being there, do it in a way that puts the restaurant in control and in the spotlight, while saving on ridiculous commissions on each delivery order.
This is the recipe for success, this is how to excite your customers when they order, this is the best way for you to deliver food in a cost effective sustainable way, and this is what will help you avoid the restaurant apocalypse, while it will be too late for most.
Meet your customers where they naturally are in order to maximize orders with a better website ordering experience and social media ordering, maximize marketing ROI as a result as well, and bring down the cost of your delivery orders by at least 50% with a commission-free delivery service. Control the narrative, the experience, and margins as a restaurant business.
Having that kind of control and offering, while utilizing Say2eat’s commission-free delivery service is a recipe for long term success and profitability for any restaurant looking to save thousands on commissions month after month. Let’s talk about affordable, commission-free delivery for restaurant businesses, and easy, fast, convenient ordering for your customers without all the nonsense.